Founded two years ago by Nirmala Rai, fondly known as Nisha, Aama began as a humble dream stitched with heart and passion. With no formal training or design background, Nisha taught herself everything she knows, from the first cut of cloth to the final finishing touch.
What sets Aama apart is Nisha’s signature comfort stitch and her eye for detail. She has a rare ability to turn even the most ordinary everyday fabrics into pieces that feel extraordinary — effortlessly blending comfort with elegance.
Each creation carries her thoughtful touch — the perfect fit, the softest fall, and the kind of ease that makes you feel instantly at home in your clothes.
Nisha believes beauty lies in simplicity, and that fashion doesn’t need to shout to make an impression.
Her designs celebrate real women and real bodies, crafting garments that flow with grace, confidence, and everyday charm.
Now a proud part of the Unhu Startup Emporium, Nisha is getting the exposure and encouragement she needs to dream even bigger.
Through this platform, she’s learning to see her craft not just as tailoring, but as an evolving art and a growing business.
As a member of InnerCircle, she connects with fellow entrepreneurs from different walks of life — sharing ideas, learning from their journeys, and finding new inspiration every day.
These interactions have helped her gain fresh perspectives on design, presentation, and purpose, fueling her dream to take Aama Fashion House from a small homegrown label to a brand that celebrates comfort, creativity, and womanhood across India.
The One Collection
Recently, she discovered her own design voice — a concept close to every woman’s heart — the “One Size Fits All” collection. This idea was born from her belief that a woman’s body and journey are ever-changing, and that her clothes should move and evolve with her.From being a young woman to becoming a wife, a mother, a caregiver — every phase deserves clothes that feel beautiful, forgiving, and free.Through Aama, Nisha hopes to make women feel comfortable, confident, and stylish in every chapter of life — because fashion, like life, should be made to fit you, not the other way around.
